Discover how OVH Energy worked with sproxil to execute a consumer loyalty program to drive sales and improve repeat purchases.
QUICK FACTS
- OVH Energy is the company behind the Oando retail brand in Nigeria. An indigenous marketer of choice providing trusted petroleum products and services
- OVH Energy turned to Sproxil to provide an automated system to collect customer data
- OVH Energy had run a consumer loyalty promotion in previous years but couldn’t capture consumer data on a central data management platform
CHALLENGE
OVH was having difficulty centralizing consumer data after running a series of consumer promotions.
OPPORTUNITY
OVH is a strong contender in the lubricant sector with very strong retail distribution network.
SOLUTION
Sproxil provided an automated system to collect customer data, analyze all consumer entries and instantly reward winners for staying loyal to the brand.
OUTCOME
When the campaign concluded, OVH Energy achieved the following objectives:
- Top SMS users were identified as mechanics and were targeted for a closed user session to drive an influencer programme
- A significant jump in sales within three months
- Over 10,000 repeat buyers identified for further insights and for remarketing
